Fruithurst is located in east-central Cleburne County in the northeastern part of the state. It has a mayor/city council form of government.
History

Fruithurst's early history is unusual in Alabama because the town quickly became an agricultural experiment conducted by the Alabama Fruit Growers and Winery Association (AFG&W). Incorporated in 1894, the AFG&W wanted to create a center of grape-growing and winemaking in Cleburne County. The investment group was headed by E. B. Hammitt of Springfield, Massachusetts, and other men from Illinois, Iowa, and Ohio. They bought 20,000 acres of land in 1894 and recruited people, mainly northern Europeans—Swedes, Danes, Norwegians—to work the land and plant vineyards. By 1895, enough Scandinavians had immigrated to Fruithurst to found the Swedish Lutheran Church. Fruithurst incorporated in 1896.

The town's prosperity did not last, however. Growers found that they had no real market for the wines and thus had difficulty selling them for a profit, and wineries began to close. In 1903, the Fruithurst Inn was purchased by J. C. Bass of Carrollton, Georgia, who moved it to Borden Springs in north Cleburne County (an area known for mineral springs) with hopes of turning it into a tourist resort. It was later abandoned and then destroyed in a fire. In 1920, Prohibition became the law of the land, and the very few wineries that remained were forced to close. Many of the homes built in Fruithurst during its rapid expansion were moved to Heflin, and others, as well as some of the wineries, were lost to fire. The Fruithurst Winery is still operating in the town.
Demographics
Fruithurst's population according to 2020 Census estimates was 431. Of that number, 100.0 percent of respondents identified themselves as white, with 0.2 of those respondents indicating that they are of Hispanic or Latino heritage. The town's median household income was $46,538, and the per capita income was $16,642.
Employment
According to 2020 Census estimates, the work force in Fruithurst was divided among the following industrial categories:
- Manufacturing (45.6 percent)
- Construction (12.6 percent)
- Arts, entertainment, recreation, and accommodation and food services (9.7 percent)
- Educational services, and health care and social assistance (7.8 percent)
- Other services, except public administration (7.8 percent)
- Retail trade (6.8 percent)
- Professional, scientific, management, and administrative and waste management services (4.9 percent)
- Public administration (1.9 percent)
- Transportation and warehousing and utilities (1.9 percent)
- Finance, insurance, and real estate, rental, and leasing (1.0 percent)
Education
Schools in Fruithurst are part of the Cleburne County school system; the town has one K-6 elementary school.
Transportation
U.S. Highway 78/State Highway 4 runs roughly northeast-southwest through Fruithurst. County Road 33 terminates in Fruithurst from the south, and County Road 35 begins in Fruithurst, running north. The Norfolk Southern Corporation operates a rail line through the town.
Events and Places of Interest
The town lies east of the Shoal Creek Ranger District of the Talladega National Forest, which offers numerous outdoor recreational activities, including camping, fishing, hiking, hunting, and swimming.
Additional Resources
Cleburne County Heritage Committee. Heritage of Cleburne County, Alabama. Clanton, Ala.: Heritage Publishing Consultants, Inc., 1998.
Additional Resources
Cleburne County Heritage Committee. Heritage of Cleburne County, Alabama. Clanton, Ala.: Heritage Publishing Consultants, Inc., 1998.
Pope, Virginia Voss. Fruithurst, Alabama's Vineyard Village. Albertville, Ala.: Thompson Printing, 1971.